- Definition: Our consumption of a resource expands to meet its supply.
- Insight: More time allocated to a project, more time it will take to complete.
- Insight: Entrepreneurs often spend all the money they have, and struggle to turn a profit.
- Insight: The more money/time we have, the more we spend.
- Insight: Limiting the time available is only part of the solution - it is important to figure out where to focus the remaining time. Do the right things.
- Principle: Limit the resource: save first, limit the amount available to spend.