Definition: People develop a preference for things that are more familiar, by merely being exposed to something makes us view it more positively.

Insights:

1. Loss aversion + mere exposure = status quo bias.
2. Reference: Robert Zajonc - nonsense words and Chinese style characters - the more people are exposed to the same word or character, the more positively they felt about them.

Definition: The tendency to overestimate how much attention others are paying to our appearance and behavior.

Insights:

1. We can fail to consider other options when we focus attention on what we already know.
2. Reference: Daniel Kahneman: we can often jump to conclusions quickly because we only consider the information right in front of us, rather than information that might be "offstage".