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First You Write A Sentence

by Joe Moran

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Indexed Notes by Topic

Affordance

Insights:

  1. Things that are over-engineered are difficult to use.

References:

  1. Donald Norman, design critic - the concept of 'natural mapping' - how things are used. Objects should have clear affordances - elements that make it easy to understand how to use them (handles, switches, grips etc.)

Golden Mean

References:

  1. Rudolf Flesch (1911-1986), readability expert and writing consultant: advised that the 'golden mean' of sentences is 17 words. Keep sentences short. Use short words.

Occam's Razor

Insights:

  1. Scientists regularly use Occam's razor with theories.

References:

  1. William of Occam: "it is vain to do with more what can be done with less".