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Get Different

by Mike Michalowicz

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Indexed Notes by Topic

Pratfall Effect

Definition: People have a tendency to like a person more after they make an everyday mistake.

Examples:

  1. We tend to like actors more after seeing their blooper reels.
  2. We tend to like politicians who admit that they were wrong.

References:

  1. Elliot Aronson - studied the effects of "blunder" on likeability.