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The Icarus Deception

by Seth Godin

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Indexed Notes by Topic

Memento Mori

Definition:

  1. Latin term that reminds us we will all die.

Insights:

  1. Understanding impermanence is important to understand art - all art brings something new into the world, but newness fades.

Operant Conditioning

Insights:

  1. Cues that lead to rewards create habits: if you are rewarded after doing something, you are likely to do it again.

References:

  1. B.F. Skinner - the concept of operant conditioning.

Ubuntu

Definition:

  1. An African philosophy based on the belief that we belong to a greater whole, that is bigger than ourselves.

References:

  1. Nelson Mandela - Ubuntu does not mean that we should not enrich ourselves, but that it should be done in conjunction with the betterment of the community.