Launch

• Definition: What you have to give up when you choose between options.
• Insight: Opportunity costing is the most important thing in business.
• Insight: Opportunity cost is not limited to financial cost. Often the most important cost is time, especially for entrepreneurs.
• Insight: When starting out in business, making the right decision is very important. The wrong decision can set you back weeks, months, or years.
• Insight: The more success you have, the more opportunities.

Insight: The Art of War by Sun Tzu is about strategy, not tactics. Although the book is old it is still relevant because strategy never goes out of style.