Definition: The tendency of one purchase to lead to others.
Example: New puppy --> dog toys.
Example: Fishing rod --> tackle and gear.
Insight: Clothing purchases are particularly susceptible to the Diderot Effect
Principle: Actively work to create an anti-diderot effect by reducing clothes.
Reference: Named after the 18th century French Philosopher Diderot.
Definition: The tendency to consider an object more valuable than it it simply because we own it.
Insight: The endowment effect explains why it is so difficult to get rid of our stuff - because it is ours.
Principle: We have to be deliberate about not placing false value on the things we have.
Principle: Ask: do I need this?.
Insight: As choice increases, the harder it is to make decisions.
Insight: More choice often leads to less happiness.
Reference: Barry Schwartz book: "Freedom and autonomy are critical to our well-being, and choice is critical to freedom and autonomy. Nonetheless, though modern Americans have more choice than any group of people ever has had before, and thus, presumably, more freedom and autonomy, we don't seem to be benefiting from it psychologically."
Example: In the home we might use 20 percent of items 80 percent of the time.
Example: Most people wear 20 percent of clothes owned 80 percent of the time.
Insight: In many situations around 80 percent of effects come from around 20 percent of causes.
Insight: When decluttering applying necessity as the basis for deciding what to keep can enable you to get rid of items more effectively.
