Moonwalking with Einstein

"There are no limits. There are plateaus, but you must not stay there, you must go beyond them. If it kills you, it kills you."

- Bruce Lee

• Definition:
• Example: Phone and credit card numbers are broken into groups of numbers.
• Insight: Chunking is a method of decreasing the number of items you have to remember by increasing the size of each item.
• Insight: Experts often use chunking as an effective memory technique.
• Insight: Chunking often takes seemingly meaningless information and reinterprets it using information already stored in our memories - we can attach new information to existing groups of information.