Example: Studies with faces, letters, numbers, brands, Chinese characters, the more we like it.
Reference: Robert Zajonc - named the Mere Exposure Effect: the more often we encounter something, the more we like it.
Insight: One explanation for the Effect is that more exposure increases the ease of processing. Ideas that are unfamiliar require more effort to understand.
Insight: More exposure makes things less threatening to us.
Insight: Evidence suggested that liking ideas continues to increase with exposure of around 10 to 20 times, with additional exposure being useful for more complex ideas. New ideas mixed in with old concepts is effective to maintain curiosity.
Principle: With learning or idea sharing it can be effective to begin with novelty (surprise) and add familiarity.
Definition: When a product or service becomes more valuable when there are a greater number of users.
Examples: Social media, the telephone.
Insight: First movers tend to prevail when there are strong network effects, otherwise odds of success are not higher by going first.
