- Insight: Uncertainty itself can increase cognitive load and deplete attention.
Published date: 2021
Category: Reference
"To win one hundred victories in one hundred battles is not the acme of skill. To subdue the enemy without fighting is the acme of skill."- Sun Tzu
Principle: Don't waste your energy at trying to get better at fighting the pull for attention, instead cultivate the skill of putting you mind in a place where you don't have to fight.
Insight: We cannot win the fight against things designed to grab attention.
 Insight: Sun Tzu advises us to look for opportunities to apply the minimum amount of force that results in the maximum impact.