- Insight: "Planning is guessing"
- Insight: Long term business planning is a fantasy as there are many factors that are unknown or out of our control.
- Insight: Plans can let the past drive the future, and put blinders on us.
- Insight: Plans are inconsistent with improvisation, which are important for business.
- Principle: Don't guess. Decide what to do this week, not this year.
- Principle: Do not make decisions too far in advance.