- Insight: Three types of network effects can lead to growth in users of a product or service: (1) Word of mouth, (2) Sharing, (3)Direct Network Effects - needing other people to be in the service to share.
The Startup Owner's Manual
by Steve Blank, Bob Dorf
Index Topics & Notes
"All warfare is based on deception. If your enemy is superior evade him. If angry irritate him. If equally matched, fight, and if not, re-evaluate"- Sun Tzu, The Art of War
Insight: For startups, it is important to find an edge against entrenched competitors.