The Startup Owner's Manual

• Insight: Three types of network effects can lead to growth in users of a product or service: (1) Word of mouth, (2) Sharing, (3)Direct Network Effects - needing other people to be in the service to share.

"All warfare is based on deception. If your enemy is superior evade him. If angry irritate him. If equally matched, fight, and if not, re-evaluate"

- Sun Tzu, The Art of War

Insight: For startups, it is important to find an edge against entrenched competitors.