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by Chip Heath, Dan Heath
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Index Topics & Notes
- Insight: Self-control is an exhaustible resource.
- Insight: Ego depletion is similar to exercise at the gym - with each additional repetition, our willpower, like muscles get more exhausted .
- Reference: Baumeister et al, “Ego Depletion: Is the Active Self a Limited Resource?”, 1998 paper.
- Definition: The more you are exposed to something, the more you will like it.
- Insight: Changes that initially feel unwelcome or foreign will be perceived more favourably as people grow accustomed to them.
