This Is Marketing
by Seth Godin
Published date: 2018
Category: Self-help
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Index Topics & Notes
- Insight: Every good customer gets you another one: your best customers become your new salespeople.
- Insight: Bad customers aren't worth pleasing.
- Insight: Network effects can grow customer base beyond the few early adopters.
- Insight: Early adopters have an incentive to bring ideas to the masses - it will make the idea more valuable if more people use it.
- Insight: Connected tribes are more powerful than disconnected ones.
- Principle: Focus on delighting good customers
