Injunctive Norms
Social standards about how we should behave in given situations. Often compared to Descriptive Norms: a description of how people actually behave in given situations.
Key Insights & Principles
Social Change
Insights:- We respond to social cues about how we should behave.
- We have a tendency to follow the status quo (how most people behave), even if the behaviour is socially undesirable, until we are told otherwise.
- Communicating injunctive norms can be enough to change behaviour.
Book References
