Bandwagon Effect

The tendency to adopt behaviours or beliefs because many other people do the same.

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Key Insights & Principles

Decision Making

1. The decisions and actions of the majority might not be what is best for us.
2. Commonly held beliefs are not always true.
3. Moving from one equilibrium to another is achieved most effectively through getting a critical mass of people to switch.

1. Take time to evaluate information and make decisions.
2. Do not rely on the majority to make decisions for you.

Book References